Delivering Knowledge With Custom Events
岂珀为全球领先的公司提供所需的 专家网络服务。专家网络服务是按照客户的要求寻找行业专家、专家顾问；客户通过电话访谈、电话咨询等形式与专家顾问就自己关注的问题进行电话咨询，以达成支持项目。岂珀专家网络见解是岂珀的行业专家就某一热点问题进行深度剖析，多维度解读的高价值专家网络业务。在一个成功的公司中，它对于自己产品的相关知识是非常熟悉的，包括产品的用途、用户和目标痛点。Guidepoint 通过自有的专家网络帮助客户认识产品。
A successful company will have a comprehensive knowledge of its products. They’ll know what it does, who uses it and why. But what happens when a potential new use comes along that might open up an entirely new clientele? That’s what happened when Guidepoint client ResMed, a leader in Sleep Disorder Breathing (SDB), looked to better understand the significant overlap between sleep apnea and the Type II Diabetes population.
ResMed brought their questions to Guidepoint, looking for a solution that would increase their team’s understanding about the diagnosis and treatment of Type II Diabetes.
Guidepoint responded by organizing two private, invitation-only dinners attended by ResMed’s executive team and Guidepoint Advisors from the diabetes field. The dinners were set to coincide with a major international medical conference all were set to attend. Guidepoint took control of the process from start to finish, from identifying the right Advisors to handing the venue contract and wrapping up the menu.
Because Guidepoint managed all of the logistics of the event, the entire ResMed team was free to concentrate all of their time and energy on their research, maximizing their time with the Guidepoint Advisors.
ResMed’s executives were able to come away with enhanced insights of clinical SDB research being done by the Endocrinology community. They found that there was substantial support of SDB therapies for diabetes patients, including home sleep testing for high-risk patients.
The dinner events also served as a launch point for further discussions between ResMed and the Advisors. ResMed came away with a clearer understanding about in-clinic patient identification and the screening processes used there.
According to Jim Hollingshead, then serving as Chief Strategy Officer of ResMed, “The dinners that Guidepoint arranged provided a very powerful outcome for our senior management team. We were able to interact and gain critical insight that helped guide and prioritize our thinking. The dinner discussions have been referred to often internally as we develop plans for the future.”